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CTI Review: Everything You Need to Know

by | Jun 7, 2021 | Executive Coaching, Life Coaching, Reviews

This review is written by a coach who completed the Coactive Training Institute’s (CTI) coach certification program and in conversation with many more coaches who have gone through CTI to offer insights on the pros and cons of attending CTI.

Learn about other life coaching and executive coaching programs as well as read reviews for comparable programs.

Highlights

Cost:

~$7,000 to complete CTI’s 5-training modules.

~$15,000 to complete CTI through certification. 

Perfect for:

Managers looking to coach internally.

New coaches

Length:

4 months to years, depending on the speed at which you choose to complete CTI courses and certification.

Program Strengths:

  • Learning the foundations of coaching.
  • How to energetically show up for clients.
  • Get live coaching practice.
  • Watch a range of master coaches at work.

Details and In-Depth Review

CTI has been around for 30+ years and is known as one of the best coaching programs out there (by HR professionals, business leaders, and other coach practitioners). For this reason, CTI is a safe bet to enroll in–they offer a strong program, trains coaches well, and have a brand that should provide credibility to your certification for the foreseeable future.

That said, CTI, like all programs has an approach and philosophy to coaching that is not for everyone.

CTI’s Approach:

CTI was founded 30-years ago by thespians who understood the importance of how we each show up somatically and energetically in order to understand and achieve our life and professional goals.

Since those early days, CTI has gone through many evolutions and is now one of the most well thought out and high-impact certification programs available to new coaches. The early emphasis on physicality and presence remains.

What this emphasis on presence means is that CTI teaches students “how to show up with their clients.” This ranges from how to get out of your own head and be present during “big” moments, to learning what is uncomfortable for you and helping you expand your coaching range.

This focus on being present is critical to coaching and is likely the single most important skill to hone, for new coaches to successfully launch a coaching business. At the same time, this model, and CTI in general does not focus on neurology, academic rigor, singular models for personal growth, in the way some other programs do; making CTI at times shallow compared to programs like “Conscious Leadership Group.”

This is why CTI remains a top program to learn “how to be a coach,” but also, not an end point for most coaches on their coaching journey.

CTI Certification Cost:

Cost of CTI Life Coaching Certification, Review 2021

Who Attends CTI:

Given it’s strong reputation, in both the corporate and life coaching worlds, CTI is attended by a wide range of people. This range is one of the benefits in attending CTI, you get exposure to a wide range of peer coaches and coaching styles.

Here are some of the types of people who attended the CTI courses that I completed:

  • 3 members of an internal team at Teach for America.
  • Young professionals looking to transition from various jobs (at Deloitte, in tech sales, etc.) into full-time coaching.
  • Former HR leaders looking to change from HR into coaching.
  • a VP-level leader at Google, looking to coach internally.
  • A pastor looking to use coaching to support his parishioners.

Where People go after CTI:

Perhaps the best way to assess if CTI is right for you is to look at where people go after completing CTI’s courses and certification.

What we found is that there is a big range of what folks do after completing CTI, which is true of the coaching industry in general, since it is such an entrepreneurial field at this point.

Here is a snapshot of results from people 3 years out of completing CTI’s course coursework:

  • Numerous individuals we spoke to went from in-house corporate work (in HR, in sales, etc.) to becoming full-time coaches working with business leaders or life coaching clients, earning a competitive salary.
  • Some individuals who went through certification, but did not feel ready to build their coaching practice and returned to their current jobs.
  • We talked to a few managers who completed CTI and now use it to better manage their employees/team, rather than become coaches.

CTI  Coaching in Practice:

Quick example of CTI skills at work.

Full coaching session.

An introduction to the CTI model.

Bottom Line:

CTI is a well-respected, all-around program to learn the foundations of coaching. They specialize in helping new coaches learn how to be energetically meet clients, dance in the moment, and have powerful conversations.

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